The Client-Agency Relationship
Building the client-agency relationship
Sustainable growth depends on the strength of the client-agency relationship and the agency's value realised by the client.
To drive growth, I use two connected approaches across the client journey: Agency Growth for prospective clients and Account Growth for existing clients.
Explore my approach in more detail below:
My Connected Approach To Growth
Two Approaches.
One Journey.
One
My approach to agency growth focuses on understanding the market demand, defining where to focus and winning the right clients.
Two
My approach to account growth focuses on continually understanding where to add value, delivering that value and growing client relationships.
One Journey
From demand to advocacy, click to explore each stage and see how the growth strategy and client-agency relationship evolve throughout the client journey. Then explore how I use partnership frameworks and an AI-enabled intelligence platform to support growth.
Click the link below to access an overview of my connected approach to growth: